Rob Katz | president
Rob has nearly 20 years experience running highly successful companies and teams.
Prior to launching Avlan, he served as president of Del Mar DataTrac, a leading provider of workflow automation solutions to the mortgage banking space, and orchestrated their sale to their biggest competitor, Ellie Mae, in 2011.
Influenced by brilliant business leaders, Rob has the ability to keep companies focused on those things that make them the best in their space. More importantly, he treats his employees and customers with a level of respect and maturity that is often missing with corporate executives.
Rob holds a bachelor of science degree from UCLA. When he’s not working, Rob focuses his attention on his wife and kids (who the company is named after).